At RDS Digital, we believe the marketing strategy of Netflix stands out as a masterclass in personalization, data-driven decisions, and bold content marketing. Netflix leverages viewer data and AI algorithms to deliver hyper-personalized recommendations, increasing user engagement and retention. Its global content strategy—combined with viral social media campaigns, strategic partnerships, and immersive storytelling—creates a strong emotional connection with audiences. By staying ahead of digital trends and adapting to diverse markets, Netflix sets a powerful example of how innovative, custom