The coveted sales force monitoring app is also infamous for creating reports about previously held sales activities, allowing a sales manager to be ready with all the necessary information before a meeting. These reasons are why tracking sales activities via sales force management software such as Salesforce is highly beneficial for your team. Let us now throw some light on why it is important to track Salesforce activities. The end goal of any sales force tracking activity is to help a person attain a better viewpoint of the ongoing operations in a company and understand how they engage with potential clients. All of this enables you to assist the performance of your sales team, thereby making coaching much easier. Being a good coach to your sales team will directly translate into your company’s growth.